The Working Mom’s Podcast Ep 021: Marketing & Launching a Business 

 February 23, 2021

By  Pamela Maass Garrett

“Don’t find a partner that’s like you,” says Lynn Power, Co-Founder & CEO of MASAMI. As a long-time marketing executive turned co-founder of a successful clean beauty company, Lynn knows what it takes to not only start a business, but reach your audience. In this episode of the Working Moms Podcast, she tells the story of her transition into entrepreneurship, and shares some amazing, inexpensive resources to help you spread the word about your business. 

After thirty years in marketing, Lynn wasn’t feeling fulfilled by her job anymore. She had lost that creative spark that got her into marketing in the first place. When she met her co-founder and his husband, Masa (the inspiration for MASAMI!) she knew she’d found something that would inspire her. She talks with Pam about her top tips for developing a killer marketing strategy, some free/cheap resources she’s used to make content and drive brand awareness, and how she balances motherhood and her life as a CEO by dragging her kids along, so they can get in on the action. 

Tune in this week to fast track your marketing plan and learn from the best -- while embracing the work that truly inspires you.


  • “Don’t find a partner or founder/co-founder that’s like you. Don’t clone yourself thinking you can get twice as much done, because it actually doesn’t work that way.” (7:36-7:45)
  • “You can really start to create chapters of your story once you know what the title of your book is.” (12:56-13:03)

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