Episode 004: Reinventing Yourself in a Crisis with Andrea Vahl 

“Don’t be afraid to start something new in a crisis; reinvent yourself.” These words are the tenor of Andrea Vahl’s story as she was affected economically by the 2008 “big bubble” and propelled into a surreal rhythm as a Social Media Consultant, Strategist, Speaker, and Co-author of Facebook Marketing All-in-One for Dummies. Andrea really is living proof of how a downturn can be crafted into an opportunity.

Tune in to this episode as Andrea describes how she weaved her love for art, expression, and comedy into her business. Andrea shares insight that breaks the mold of old school brand strategy by infusing and embracing passion, hobbies, and all things “weird”. Learn how Andrea’s unique sense of humor and her entrepreneurial spirit led her from running a wine tasting side gig to being named 50 Favorite Online Influencers of 2014 on Entrepreneur.com, 21 Best Blogs That Will Help You Grow Your Business on Inc.com in 2016, and Top 30 Women in Social Media by Boom Social.

Andrea is passionate about helping businesses understand and leverage the power of social media to actually grow their business. Andrea’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting. Andrea was also the Community Manager for Social Media Examiner, for over 2 years.

Andrea unfolds the secrets and best practices of how to reinvent yourself by overcoming fear and embracing your unique voice. See how to leverage your unique talents, such as comedy, to grow your own platform. Additionally, she provides reassuring guidance that perfection isn’t a requirement. Take note of tips Andrea provides to move your audience off of various social media platforms and bring them into something you own. Later, Andrea identifies how to position your brand to help you reach new milestones such as becoming a book author. 

There are techniques to overcoming the challenges that come with owning a business, raising a family, and honoring and defending your own personal time. Andrea shares her views on work-life balance and how she’s shown her kids how they can strive for something and pursue passions with fervor. Andrea is sure she’s scared her children, but she’s used her business to expand their minds beyond “it’s all about me” and embrace the world.  

Watch as Andrea gives advice for those who are struggling with trying to start something new during these uncertain times and how to pursue your own identity and goals. Enjoy a laugh with Andrea as she describes how the world of improv and stand up comedy has enhanced her speaking assignments and her overall joy.  

• “This is something that everyone should be doing, showing up as you.”
• “Don’t worry that the market is saturated, it needs your voice.” 
• “I’m sure I’ve scared my children.”
• “Don’t be afraid to niche and focus your business.”